Thanks for taking us on this interesting journey with you Sami. One thing I kept coming back to is how few publicly listed companies are B-Corps. This is surely because to become one they have to amend their constitution and put it to a vote - by the very shareholders whose status and personal wealth depend on their interests taking precedence over other (equally important) priorities.
Thanks! Talking about B Corps was one of the things I had to cut from the already-long review. Ries is fairly even-handed about B Corps, but clear about how they are very different from PBCs: "Public benefit corporations (PBCs) and B Corp certification are fundamentally different tools." PBC changes the legal structure; B Corps are more of a brand standard. While the badge signals values, it doesn't lock anything very meaningful in. It's telling that Dr. Bronner's dropped its certification after multinationals like Nestlé got the same badge.
Thanks for taking us on this interesting journey with you Sami. One thing I kept coming back to is how few publicly listed companies are B-Corps. This is surely because to become one they have to amend their constitution and put it to a vote - by the very shareholders whose status and personal wealth depend on their interests taking precedence over other (equally important) priorities.
Thanks! Talking about B Corps was one of the things I had to cut from the already-long review. Ries is fairly even-handed about B Corps, but clear about how they are very different from PBCs: "Public benefit corporations (PBCs) and B Corp certification are fundamentally different tools." PBC changes the legal structure; B Corps are more of a brand standard. While the badge signals values, it doesn't lock anything very meaningful in. It's telling that Dr. Bronner's dropped its certification after multinationals like Nestlé got the same badge.